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Watch how Intel collaborated with Vice to leave it’s consumers with a lasting (branded) memory. But what if they could do more? Tactile engagement could very well be the next step in forging connections between brands and consumers. Consumers once passively flipped through ads in a magazine today, they can play a branded game, watch and share a video or tweet at their favorite designer. Tactile Brand Engagement: From purely print and image-based advertising, to the advent of TV, the Internet, social media and online video, brands are constantly trying to create a more immersive consumer experience. Jump on early and you’ll be doing your brand a favor today and your marketing team a huge solid in the future.ġ. Being an early adopter not only positions you as an innovator and the “cool kid” in the market, but it also gives your brand a chance to stand out from the pack and define the market from the get-go. Brands like Coca-Cola, Volkswagen, Disney and Motorola have already employed 3D printing tech into their campaigns and enjoyed tremendous results.Īs the number of social platforms and means of communication multiply, it has become apparent that the brands that win big, are the brands that stay current whether that means jumping on Snapchat, embracing experiential marketing, or making predictions about the future of advertising on low-sharing platforms like WhatsApp. Brands: Technology is constantly forging new ways for brands to communicate with their consumers. In fact, a report by RnR Market Research claimed that the aerospace and healthcare industries would be the primary driving forces behind the rising demand for 3D printing tech over the next three years.ģ. GE and Rolls-Royce also recently claimed that they would use 3D tech for jet-engine repairs. The following day, we’ll have a physical form that’s printed off a 3D printer and then the next day we can turn that from a model into an edible product,” said Cadbury’s Adam Harris. Industrial Producers: 3D printing technology has immense potential in the product development realm: “I can go and talk to our industrial design team now, we can sketch some ideas, by tomorrow they’ll have 3D CAD drawings done of those ideas. Shapeways then brings the product to life using 3D printing tech and ships it out to the designer.Ģ. For instance, companies like Shapeways allow users to design a product online, select the materials they would like to use in its production, receive a price-quote and hit submit. While these artisanal creators don’t necessarily own or use 3D printing technology themselves, they indirectly generate much of the demand for it in the market. Makers or people who “employ their creative skills in craft activities, such as making clothing, jewelry, baked goods, or works of craft or art,” contribute roughly $29 billion to the national economy. “Makers”: USA Today reported that over 135 million Americans (57% of the adult population) are makers. As competition rises, patents expire, and the promise of 3D printing catches on, one can expect unit prices to decline.ġ. Staples already sells 3D printers in stores, and hardware-manufacturing giants like HP are gearing up to enter the market. However, this is likely to change in the near future. Thus, it is primarily “makers”, industrial producers and brands that populate the market. The 3D printing technology is still not a mass phenomenon given its high cost (a 3D printer will set you back roughly $1500-$3000). The American market will be responsible for the lion’s share of the total demand (a significant 47%), however, the European market will not be far behind. While this statement may seem like a bit of a stretch, the global demand for 3D printers is set to rise 20% annually and is estimated to hit $5 billion by 2017 (RnR Market Research). “Every home within 10 years-probably less than that-will have its own 3D printer, just as many homes now have a 2D or laser printer,” claims Andy Bird, Chairman of Walt Disney International.
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